Hard work and Play pays off for managing director Dom Rodwell

Design company, Play, based at The Landing, MediaCityUK, has seen significant growth and industry recognition after winning the Technology Strategy Board (TSB) Manchester Digital and Creative Launchpad, which provides funding for innovative projects to stimulate the development of the emerging cluster of creative and digital businesses in the area. 

Here, Dom talks about the journey so far:

What does your success with the TSB Launchpad mean for you?

Winning the TSB Manchester Digital and Creative Launchpad has provided an investment which will allow us to accelerate the development of our own digital products, starting with the project that we submitted to the competition. This is a very exciting time for the team. Our goal with Play was always to split our time between client work and spinning out our own products direct to consumers.

What are your growth plans and ambitions for the future?

Our focus is on slow, steady growth at the moment, and looking for the right talent, which has always been our biggest challenge. We have a pretty different way of working and an eclectic mix of team members, so it’s hard to find exceptional people who can drop easily into that environment.

Our long-term goal is to transition to an intellectual-property based model, rather than a consultancy based on time and materials model. We’re having some success with that, and we’ve always developed a lot of IP internally, which we’re starting to exploit.

How do you think being at the heart of MediaCityUK has helped your growth?

Being at The Landing has been great for the business. We’ve been well supported by the management team and the cost subsidy is obviously useful from a basic commercial point of view. Access to facilities has been beneficial too, as we’ve used the on-site SPACE Interactive Media Labs for user testing, which has been really convenient. Being here has also enabled us to connect with other businesses in the building who we are working with as both clients and suppliers.